Concepedia

Publication | Open Access

Detecting click fraud in online advertising: a data mining approach

Full Paper Access

74

Citations

35

References

2014

Year

Richard J. Oentaryo, Ee‐Peng Lim, Michael Finegold, David Lo, Feida Zhu, Clifton Phua, Eng-Yeow Cheu, Ghim-Eng Yap, Kelvin Sim, Minh Nhut Nguyen,
Institutional Knowledge (InK) - Institutional Knowledge at Singapore Management University (Singapore Management University)

Abstract

Click fraud–the deliberate clicking on advertisements with no real interest on the product or service offered–is one of the most daunting problems in online advertising. Building an effective fraud detection method is thus pivotal for online advertising businesses. We

References

YearCitations

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