Relationship of Cigarette-Related Perceptions to Cigarette Design Features: Findings From the 2009 ITC U.S. Survey

Abstract

Product design features, particularly filter ventilation, influence smokers' beliefs about product attributes such as lightness and smoothness, independent of package labels. Regulation of cigarette design features such as filter ventilation should be considered as a complement to removal of misleading terms in order to reduce smokers' misperceptions regarding product risks.