Bill King

Use of and beliefs about light cigarettes in four countries: Findings from the International Tobacco Control Policy Evaluation Survey

Ron Borland, Hua‐Hie Yong, Bill King et al. · Nicotine & Tobacco Research · 2004 · 110 citations · Full text

Smokers' beliefs about the relative safety of other tobacco products: Findings from the ITC Collaboration

Richard J. O’Connor, Ann McNeill, Ron Borland et al. · Nicotine & Tobacco Research · 2007 · 109 citations · Full text

What happened to smokers’ beliefs about light cigarettes when “light/mild” brand descriptors were banned in the UK? Findings from the International Tobacco Control (ITC) Four Country Survey

R. Borland, Geoffrey T. Fong, H-H Yong et al. · Tobacco Control · 2008 · 72 citations

Impact of the removal of misleading terms on cigarette pack on smokers' beliefs about ‘light/mild’ cigarettes: cross‐country comparisons

Hua‐Hie Yong, Ron Borland, K. Michael Cummings et al. · Addiction · 2011 · 62 citations

Effect of Differing Levels of Tobacco-Specific Nitrosamines in Cigarette Smoke on the Levels of Biomarkers in Smokers

David L. Ashley, Richard J. O’Connor, John T. Bernert et al. · Cancer Epidemiology Biomarkers & Prevention · 2010 · 55 citations · Full text