Corporate culture and innovation: in search of the perfect relationship

Abstract

This paper seeks to establish an explanatory model for a corporate culture of innovation as a key factor in competitiveness. In order to do so, we will start with an in-depth analysis of current scholarship on corporate culture, moving on to formulate hypotheses consisting of a theoretical model made up of six elements and 54 variables. These variables are empirically contrasted using the opinions of 93 experts. These variables are reduced to 14 explanatory variables, which have significant Pearson correlation coefficients. Factor analysis is applied to these variables, which results in five aspects of the factors generating a culture of innovation.