Publication | Closed Access

Virtual experience vs. brochures in the advertisement of scenic spots: How cognitive preferences and order effects influence advertising effects on consumers

MarketingOnline Customer BehaviorBehavioral Decision MakingInteractive MarketingManagementUser ExperienceConsumer ResearchVirtual ExperienceConsumer BehaviorAdvertising EffectivenessCommunicationHow Cognitive PreferencesUser PerceptionAdvertisingBuying BehaviorConsumer AttitudeScenic Spots