Concepedia

Virtual experience vs. brochures in the advertisement of scenic spots: How cognitive preferences and order effects influence advertising effects on consumers

Wen‐Bin Chiou, Chin‐Sheng Wan, Hsin‐Yi Lee

Tourism Management · 2007 · 82 citations · 18 references

Concepts

BusinessMarketingMarketing ManagementAdvertisingDigital MarketingPersuasionAdvertising PersuasionAdvertising PsychologyConsumer TheoryDigital AdvertisingImpression FormationOnline Consumer BehaviorAd PerceptionConsumer Attitudes Toward AdsConsumer Experience DesignDecision Framing EffectsOrder EffectsOrdering Effects

References

18

The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations

Scott MacKenzie, Richard J. Lutz, George E. Belch · Journal of Marketing Research · 1986 · 2K citations

Business, Marketing, Marketing Management +14

Order effects in belief updating: The belief-adjustment model

Robin M. Hogarth, Hillel J. Einhorn · Cognitive Psychology · 1992 · 1.6K citations

Social Sciences, Behavioral Sciences, Psychology +11

Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods

Lisa R. Klein · Journal of Business Research · 1998 · 872 citations

Social Sciences, Marketing, Audience Studies +12

Corporate Credibility’s Role in Consumers’ Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad

Barbara A. Lafferty, Ronald E. Goldsmith · Journal of Business Research · 1999 · 704 citations

Business, Marketing, Marketing Management +14

Characteristics of virtual experience in electronic commerce: A protocol analysis

Hairong Li, Terry Daugherty, Frank Biocca · Journal of Interactive Marketing · 2001 · 507 citations

Business, Information Systems, Management Information Systems +13