The Rhetorical Side of Transport Planning

Abstract

A rhetorical approach to transport planning seemingly contradicts the traditional bias towards means-ends rationality and reliance on analytical techniques. However, this approach is useful for understanding transport planning in its present context. Two major causes are suggested for a possibly growing importance of rhetoric. One is the institutional setting of the transport planning authorities; the other is the changing conception of transport planning problems. Some archetypal rhetorical strategies are described, as well as a particular strategy aiming at the acceptance of road pricing. Acknowledging the rhetorical content of transport planning practice implies new challenges for transport planners. A normative framework based on communicative planning theory is outlined. The discussion draws upon case study material from transport planning in Trondheim, Norway.