The [Limited] Impact of Weather on Tourist Behavior in an Urban Destination

Abstract

This study evaluated the impact of actual weather encountered and perceptions of the comfort of the weather on tourist movements in Hong Kong. Data were collected using both questionnaire surveys and Global Positioning System tracking devises. Prior research conducted in nonurban areas suggests that weather has a significant impact on tourist behavior. This study determined that urban tourists are more weather resilient, as neither actual nor perceived weather affected behavior to any great extent. Perceived comfort levels did affect satisfaction for a small minority of visitors.