The College Student Market Segment: A Comparative Study of Travel Behaviors of International and Domestic Students at a Southeastern University

Abstract

This study examines the college market segment by comparing recess vacation travel of Clemson foreign students to that of Clemson domestic students. Findings indicate substantial differences and some surprising similarities between habits and preferences of these groups and their use of travel services. Important conclusions for destination locations, travel agents, package sellers, and cruise lines are suggested.