Publication | Open Access
Finding Information in a New Landscape: Developing New Service and Staffing Models for Mediated Information Services
31
Citations
4
References
2007
Year
Customer SatisfactionInformation SeekingCommunicationSocial MediaService QualityInformation ServiceNew LandscapeManagementArizona LibraryHealth Services ResearchNew ServiceMediated Information ServicesService ResearchInformation BehaviorService StudyUser ExperienceCustomer ParticipationInformation ManagementMarketingReferral ServicesSocial ComputingInteractive MarketingBusinessService ScienceService InteractionKnowledge ManagementSurvey Methodology
In response to changing user behavior and decreased funding, the University of Arizona Library recognized a need to reevaluate how it provided information and referral services. A project team conducted action gap surveys to determine customer satisfaction, logged questions actually asked to establish appropriate staffing needs, and calculated the cost of providing these services. As a result of the data gathered, new service and staffing models were implemented that reduced both the number of service points and reliance on professional staff without a reduction in perceived quality.
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