Publication | Open Access

On being liked on the web and in the “real world”: Consistency in first impressions across personal webpages and spontaneous behavior

Social IdentityOnline Customer BehaviorSocial MediaHealth SciencesSocial PsychologyConsumer ResearchSocial InfluenceFirst ImpressionsSpontaneous BehaviorSocial SciencesCommunicationUser PerceptionAffect PerceptionPsychologySocial WebPersonal Webpages