Publication | Closed Access
Marketing West Africa's Export Crops: Modern Boards and Colonial Trading Companies
16
Citations
13
References
1987
Year
ColonialismModern BoardsBritish West AfricaEconomic DevelopmentIndustrialisationTradeBusiness-to-business ResearchAgricultural EconomicsIndustrial OrganizationHistory Of International BusinessMarketing BoardsHistory Of MarketingManagementGlobal StrategyAfrican MarketsBusiness-to-business MarketAfrican DevelopmentCommodity FrontierExport CropsWest AfricaMarketingAgrarian Political EconomyGlobalizationBusiness HistoryTrade EconomicsBusinessBusiness StrategyMarketing Management
The establishment of marketing boards in British West Africa in the 1940s was heralded at the time as a drastic, perhaps revolutionary change in the produce trade. The political implications were undoubtedly great: public enterprise (the marketing boards) had replaced private enterprise (a number of trading companies), and the ongoing debate on their relative merits made a colourful excursion to West Africa in the 1950s because this region offered a clear-cut case for comparison. 1 The differences between the organisations were thus inevitably highlighted.
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