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The impact of preprocessing on data mining: An evaluation of classifier sensitivity in direct marketing

Marketing AnalyticsEvolutionary Data MiningEngineeringData Pre-processingData ScienceData MiningBusiness IntelligenceDirect MarketingInteractive MarketingCustomer ProfilingKnowledge DiscoveryManagementClassificationBusiness AnalyticsClassifier SensitivityMarketingStatisticsOptimization-based Data Mining