Storytelling Diamond

Abstract

In the two decades since storytelling was called the “sensemaking currency of organizations,” storytelling scholarship has employed a wide variety of research methods. The storytelling diamond model introduced here offers a map of this paradigmatic terrain based on wider social science ontological, epistemological, and methodological (both quantitative and qualitative) considerations. The model is beneficial for both researchers and reviewers as they plan for and assess the quality and defensibility of storytelling research designs. The main paradigms considered in the storytelling diamond model are narrativist, living story, materialist, interpretivist, abstractionist, and practice all as integrated by the antenarrative process.