Improving cataract services in the Indian context.

Abstract

Finally, patients and their family must be confident in the quality and safety of surgery. In India, social marketing approaches were used to create awareness of cataract. This included addressing beliefs about causation (e.g. that it is an ‘act of god’) and improving people’s understanding that cataract is a common occurrence in older people and that it can be treated. Better quality services also helped to enhance the credibility of cataract surgery and to improve people’s confidence in the services being offered.