Can breakthrough innovations serve the poor (bop) and create reputational (CSR) value? Indian case studies

The Discovery of Grounded Theory: Strategies for Qualitative Research.

Helmut R. Wagner, Barney G. Glaser, Anselm L. Strauss · Social Forces · 1968 · 46.6K citations

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Barney G. Glaser, Anselm L. Strauss, Elizabeth Strutzel · Nursing Research · 1968 · 39K citations

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Kathleen M. Eisenhardt · Academy of Management Review · 1989 · 23.2K citations · Full text

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