Innovation, Corporate Strategy, and Cul tural Context: What Is the Mission for International Business Communication?

Abstract

A global economy requires business organizations to cultivate their internationalholdings by respecting the national differences of their host countries and coordinating efforts for rapid innovation. In this essay we first review relevant literaturein the areas of communication and innovation and explore how efforts towardinnovative practices are directly related to globalism and business strategy. Wethen focus on issues associated with national culture, corporate culture, and professional culture that are relevant to strategies for researching business communication in global contexts. Finally, we suggest directions for future work.