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Using early concept narratives to collect valid customer input about breakthrough technologies: The effect of application visualization on transportation

Digital StorytellingEngineeringBusiness IntelligenceInteractive MarketingDesignEarly Concept NarrativesUser ExperienceManagementHuman-computer InteractionData-driven InnovationApplication VisualizationBreakthrough TechnologiesCommunicationInteractive StorytellingMarketingInformation Design