Social Networks that Matter: Twitter Under the Microscope

The Strength of Weak Ties

Mark Granovetter · American Journal of Sociology · 1973 · 38.5K citations

Social Sciences, Organization Studies, Sociology +17

The dynamics of viral marketing

Jure Leskovec, Lada A. Adamic, Bernardo A. Huberman · ACM Transactions on the Web · 2007 · 2.1K citations · Full text

Computing, Marketing, Marketing Management +15

Why Your Friends Have More Friends Than You Do

Scott L. Feld · American Journal of Sociology · 1991 · 586 citations

Social Sciences, Psychology, Social Psychology +10

The convergence of social and technological networks

Jon Kleinberg · Communications of the ACM · 2008 · 347 citations

Education, Computer Science, Human-computer Interaction +12

Living Networked in a Wired World

Barry Wellman · 1999 · 62 citations

Social Sciences, Organization Studies, Sociology +14