Class in a Glass: Capital, Neoliberalism and Social Space in the Global Wine Industry

Abstract

Abstract: This paper explores the evolving relationship between class and capital in the neoliberalised global wine industry. Wine is a unique sector that is possessed of intricate and underexplored aspects of class formation. Having investigated the recent restructuring of the industry under neoliberalism the paper goes on to analyse class formations in the production and consumption spheres. In this discussion we note not only the concrete economic and social dynamics of change, in terms of the differing fortunes of consumers, investors, landowners and workers, but also the physical and symbolic expressions of class in and through the countryside, as manifested in changing landscapes, discourses and idylls. In conclusion we analyse relationship between capital, class formation and accumulation across and within different scales in the context of a rapidly globalising sector that is so rooted in place.