Media Uses and Acculturation Among Chinese Immigrants in the USA

Abstract

This study employs a uses and gratifications approach to examine media consumption and acculturation among Chinese immigrants in Silicon Valley in the USA. It finds that the immigrants' use of the media - both English and Chinese - gratifies, to varying degrees, such acculturation needs as English skills and information and knowledge of the host society. However, the availability of Chinese-language media and a unique set of sociodemographic variables combine to hamper the impact of English media use on the immigrants' acculturation.