2012 · 17 citations · 10 references
EngineeringConsumer ResearchInfluential SeedBusiness AnalyticsInitial Seed ItemsComputational Social ScienceInformation RetrievalData ScienceData MiningPreference LearningManagementStatisticsInitial Items RecommendationPreference ModelingSocial Network AnalysisPredictive AnalyticsKnowledge DiscoveryCold-start ProblemMarketingGroup RecommendersCollaborative FilteringInfluence Model
In this paper, we present a systematic perspective study on choosing and evaluating the initial seed items that will be recommended to the cold start users. We first construct an item consumption correlation network to capture the existing users' general consumption behaviors. Then, we formalize initial items recommendation as the influential seed set selection problem. Along this line, we present several methods, each of which selects seed items according to different rules. Finally, the experimental results on two real-world data sets verify that with different seed items, the users' consumption numbers will be quite different. Meanwhile, the results also provide many deep insights into these selection methods and their recommended seed items.
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