As-If Behavioral Economics: Neoclassical Economics in Disguise?

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A Theory of Fairness, Competition, and Cooperation

Ernst Fehr, Klaus M. Schmidt · The Quarterly Journal of Economics · 1999 · 11.1K citations · Full text

Social Sciences, Economics, Behavioral Economics +16

Nudge: Improving Decisions About Health, Wealth and Happiness

Richard V. Adkisson · The Social Science Journal · 2008 · 5.7K citations

Social Sciences, Behavioral Sciences, Economics +16

The General Theory of Employment

John Maynard Keynes · The Quarterly Journal of Economics · 1937 · 5K citations

Social Sciences, Business Economics, Economics +13

Rational Choice and the Framing of Decisions

Amos Tversky, Daniel Kahneman · The Journal of Business · 1986 · 3.6K citations

Management, Decision Sciences, Behavioral Economics +11