“Math is Hard!” The effect of gender priming on women’s attitudes

Measuring individual differences in implicit cognition: The implicit association test.

Anthony G. Greenwald, Debbie E. McGhee, Jordan L. K. Schwartz · Journal of Personality and Social Psychology · 1998 · 9K citations

Construct.linear Mixed-effects Models, Behavioral Measurement, Individual Differences +16

Measuring individual differences in implicit cognition: The implicit association test.

Anthony G. Greenwald, Debbie E. McGhee, Jordan L. K. Schwartz · Journal of Personality and Social Psychology · 1998 · 8.4K citations

Behavioral Sciences, Cognitive Science, Behavioral Decision Making +14

Understanding and using the Implicit Association Test: I. An improved scoring algorithm.

Anthony G. Greenwald, Brian A. Nosek, Mahzarin R. Banaji · Journal of Personality and Social Psychology · 2003 · 5.7K citations

Engineering, Psychometrics, Social Sciences +16

The chameleon effect: The perception–behavior link and social interaction.

Tanya L. Chartrand, John A. Bargh · Journal of Personality and Social Psychology · 1999 · 3.6K citations

Behavioral Sciences, Social Behavior, Social Psychology +7

Automaticity of social behavior: Direct effects of trait construct and stereotype activation on action.

John A. Bargh, Mark Chen, Lara J. Burrows · Journal of Personality and Social Psychology · 1996 · 2.7K citations

Behavioral Decision Making, Social Psychology, Social Categorization +24