Public Opinion Quarterly · 1953 · 11 citations · 0 references
Social SciencesSociologyGroup DynamicsGroup WorkPolitical SociologyReference GroupsSocial ScienceIdentification With Reference GroupsMarket Research MethodologyMembership Reference GroupsReference Group Communication
Reference group theory, though cast in general terms, has developed principally out of data drawn from the American context. The authors here analyze data on group associations in a different culture, which they find to be somewhat at odds with the standard formulations. They recommend that greater effort be made to develop comparative rather than universal reference group concepts.