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Impact of tourists’ perceived value on behavioral intention for mega events: Analysis of inbound and domestic tourists at Shanghai World Expo

Tourism ManagementBehavioral SciencesDestination MarketingAdvertisingDomestic TouristsSocial ImpactShanghai World ExpoManagementBusinessConsumer BehaviorTourismMega EventsDestination ManagementMarketingTourism DemandTourist Experience