Public Opinion Quarterly · 1971 · 44 citations · 0 references
Social SciencesPolitical CommunicationPolitical ScienceElectoral PoliticsMass CommunicationPolitical BehaviorElectionsElectoral BehaviorElectoral TurnoutMedia EffectsVoter BehaviorVoting BehaviorCampaign Effects On Vote ChoiceElection Campaign EffectsMedia Effects On Voter BehaviorMedia Effects On VotingVoter Turnout Effects
The influence of election night television broadcasts on the voting behavior of persons who have not yet gone to the polls is only one of many potential effects of TV that increasingly arouse both curiosity and concern. Like all previous studies of this particular issue, the present study, carried out during the 1968 presidential election, concludes that the broadcasts had no measurable effects on either turnout or candidate choice.