Attitude measurement: Judging the emotional intensity of likert‐type science attitude statements

Abstract

Abstract Emotional intensity, that readiness of a teacher to respond favorably or unfavorably toward such psychological objects as science or the teaching of science, is the quality that distinguishes the attitude concept from other related psychological concepts. It would seem, then, that valid attitude statements, if they are to reflect the definition of attitude, would evoke emotional intensity, responses in both a favorable and unfavorable direction by a group of teachers on each item on a science attitude scale. Science educators who design or modify science attitude scales should continue using item‐total correlations and other quantitative techniques to test for emotional intensity, but qualitative judgments are necessary, too. In addition, the frequency distribution of data generated by each statement should be examined for skewness and high percentages of neutral responses, both of which can impair the emotional intensity of an item.