Social norms information enhances the efficacy of an appearance-based sun protection intervention

The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 72.1K citations

Social Sciences, Psychology, Social Psychology +10

The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 70.7K citations

Social Sciences, Psychology, Social Psychology +11

1969 Cancer Facts and Figures

American Association of Industrial Nurses Journal · 1968 · 8.9K citations

Medicine, Oncology, Cancer Epidemiology +11

Design and Analysis: A Researcher's Handbook

Albert E. Beaton, Geoffrey Keppel · American Educational Research Journal · 1975 · 5.9K citations

Arts, Design, Design Theory +3

A focus theory of normative conduct: Recycling the concept of norms to reduce littering in public places.

Robert B. Cialdini, Raymond R. Reno, Carl A. Kallgren · Journal of Personality and Social Psychology · 1990 · 5.6K citations

Social Sciences, Psychology, Social Psychology +12