Publication | Closed Access
Price And Quality Differences For Imported And Domestic Men's Dress Shirts
20
Citations
4
References
1985
Year
Quality DifferencesStore TypeConsumer ResearchBrand StrategyBuying BehaviorManagementConsumer BehaviorBrand BuildingTextile DesignBrand ManagementDomestic MenTextile TestingFashionDress ShirtsBrand DevelopmentDress And Appearance StudiesMarketingCostume DesignBusinessArtsTextile Management
Price and quality differences for eight brands of men's dress shirts were investi gated during a four‐month period. Three‐way analysis of variance was used to determine the significance of brand and store type, origin, and time of purchase or number of launderings. The results indicated that imported shirts were of the same, if not higher, quality than domestic shirts but were lower in price. These findings support the results of an earlier study conducted in 1978.
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