A Survey of Users of Corporate Planning Models

TLDR

Over 2,000 corporations are using, developing, or planning to develop corporate simulation models, prompting questions about which companies use them, how they are applied, and the resources required. The study examines the costs and benefits of corporate simulation models and speculates on future developments in the field. The authors conducted a survey of 346 companies to gather data on corporate simulation model usage. Survey results highlight the costs, benefits, and anticipated future developments of corporate simulation models.

Abstract

Why are over 2,000 corporations either using, developing, or planning to develop some form of corporate simulation model? What types of companies are using corporate planning models? How are they being used? Which resources are required? These are among the questions which were raised in a recent survey of 346 companies whose results are summarized in this paper. The paper also examines the costs and benefits to be derived from using corporate simulation models. Finally, drawing on the survey results, the authors speculate on future developments in the field of corporate modeling.