Publication | Open Access

A Longitudinal Field Investigation of Gender Differences in Individual Technology Adoption Decision-Making Processes

MarketingGendered PerceptionBehavioral Decision MakingTechnology Acceptance ModelGender StudiesLongitudinal Field InvestigationUser AcceptanceManagementGender DifferencesTechnology AdoptionSocial InfluenceGender DivideDecision ScienceDecision TheoryOrganizational BehaviorSocial Sciences