Let Me Count the Ways

Joseph B. Walther, Tracy Loh, Laura Granka

Journal of Language and Social Psychology · 2005 · 428 citations · 51 references

Concepts

TL;DR

Computer‑mediated communication is debated as lacking affective cues or translating affect into verbal cues, and little research has examined spontaneous affective verbal cues online or in face‑to‑face interaction. The study examined whether affect expressed verbally online matches that expressed offline by manipulating affinity in face‑to‑face and synchronous computer chat dyads. The authors analyzed verbal, kinesic, and vocalic behaviors in both settings to identify cues linked to affective ratings. The results show affective equivalency across face‑to‑face and computer chat settings, supporting a key proposition of social information processing theory.

Abstract

Alternative views of computer-mediated communication suggest that it is devoid of affective cues and interpersonal expression, or that the translation of affect into verbal cues facilitates relational communication. Little research has examined basic affective communication online, mirroring a dearth of empirical research identifying spontaneous affective verbal cues in face-to-face interaction. An experiment prompted participants to enact greater or lesser affinity in face-to-face or synchronous computer chat dyads in order to assess the proportion of affect expressed verbally online compared to that which is verbal offline and the specific behaviors that account for affective communication in each channel.Partners’ ratings demonstrated affective equivalency across settings. Analyses of the verbal, kinesic, and vocalic behaviors of face-to-face participants and verbal transcripts from computer sessions revealed specific cues in each condition that led to these ratings. Results support a primary but previously untested proposition in the social information processing theory of mediated interaction.

References

51