Trends in Social Media: Persistence and Decay

Measuring User Influence in Twitter: The Million Follower Fallacy

Meeyoung Cha, Hamed Haddadi, Fabrí­cio Benevenuto et al. · Proceedings of the International AAAI Conference on Web and Social Media · 2010 · 3K citations · Full text

Social Sciences, Marketing, Sociology +9

A Brief History of Generative Models for Power Law and Lognormal Distributions

Michael Mitzenmacher · Internet Mathematics · 2004 · 1.8K citations · Full text

Natural Sciences, Mathematics, Probability Theory +6

Twitter power: Tweets as electronic word of mouth

Bernard J. Jansen, Mimi Zhang, Kate Sobel et al. · Journal of the American Society for Information Science and Technology · 2009 · 1.6K citations

Business, Communication, Marketing +17

Distinguishing influence-based contagion from homophily-driven diffusion in dynamic networks

Sinan Aral, Lev Muchnik, Arun Sundararajan · Proceedings of the National Academy of Sciences · 2009 · 1.2K citations · Full text

Social Sciences, Marketing, Sociology +17

Predicting the popularity of online content

Gábor Szabó, Bernardo A. Huberman · Communications of the ACM · 2010 · 1K citations

Business, Computer Science, Information Systems +8