Kate Sobel

Twitter power: Tweets as electronic word of mouth

Bernard J. Jansen, Mimi Zhang, Kate Sobel et al. · Journal of the American Society for Information Science and Technology · 2009 · 1.6K citations

Business, Communication, Marketing +17

Micro-blogging as online word of mouth branding

Bernard J. Jansen, Mimi Zhang, Kate Sobel et al. · 2009 · 153 citations

Business, Marketing, Marketing Management +16

Classifying ecommerce information sharing behaviour by youths on social networking sites

Bernard J. Jansen, Kate Sobel, Geoff Cook · Journal of Information Science · 2011 · 116 citations

Business, Information Systems, Marketing +15

The Brand Effect of Key Phrases and Advertisements in Sponsored Search

Bernard J. Jansen, Kate Sobel, Mimi Zhang · International Journal of Electronic Commerce · 2011 · 51 citations

Business, Marketing, Marketing Management +17

Gen X and Ys attitudes on using social media platforms for opinion sharing

Bernard J. Jansen, Kate Sobel, Geoff Cook · 2010 · 21 citations

Social Sciences, Communication, Sociology +8