Creativity Techniques in Germany

Abstract

The article gives an overview of the development of creativity techniques in Germany starting with the routes in the 1960s. Typical German methods are described; namely: Brainwriting, Visual Confrontation and Morphological Techniques. Also a software‐tool supporting the process of creative problem solving in all phases is presented. The last section deals with a survey in German industry showing significantly that companies applying creativity techniques more frequently and more systematically realize higher levels of business success.