Reflections on experience-driven design

Abstract

User experience (UX) has been recognized as an important quality factor of interactive products and services. Current design practices aim at ensuring a generally pleasurable or satisfying UX. However, approaches and methods for designing for specific experiences are still scarce. This paper addresses experience-driven design (EDD) by reflecting upon a study where playful experiences (PLEX) were utilized as design targets in a practical design assignment of a post-graduate seminar. The outcomes and learning experiences imply that utilizing PLEX as target experiences in the EDD approach is a sound way to provide design inspiration and guidance, and help refining early design ideas. The pre-defined playful experiences were considered as fruitful starting points for brainstorming as well as constant reminders of the rationale of the design. The paper concludes with reflections on applying EDD and four roles in which it was found beneficial: guiding & framing, inspiring, evaluating and communicating.