Drive and predisposition as factors in the attitudinal effects of mere exposure

Attitudinal effects of mere exposure.

Robert B. Zajonc · Journal of Personality and Social Psychology · 1968 · 6.6K citations

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Social Facilitation

Robert B. Zajonc · Science · 1965 · 2.7K citations

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M. E. Bitterman, Kenneth W. Spence · The American Journal of Psychology · 1957 · 1.5K citations

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Novelty, complexity, and hedonic value

D. E. Berlyne · Perception & Psychophysics · 1970 · 1.4K citations · Full text

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Response competition, frequency, exploratory behavior, and liking.

Albert A. Harrison · Journal of Personality and Social Psychology · 1968 · 130 citations

Public Health, Behavioral Sciences, Psychology +11