Omnivores Show up Again: The Segmentation of Cultural Consumers in Spanish Social Space

Abstract

The sociological analysis of the consumption of cultural products predicts a relationship between social class and lifestyle. We used a new exploratory methodology based on latent class models to analyse the stratification of cultural product consumption. We discovered four segments of Spanish consumers based on their cultural lifestyle: the no cultural activity class, the popular class, the highbrow class, and the omnivore class. The Spanish omnivore class is associated with the highest social class indicator and level of education, is younger than the highbrow class, and contains just as many women as men.