AgEcon Search (University of Minnesota, USA) · 2007 · 13 citations · 2 references
Natural ResourcesMarketingEnergy EconomicsEnvironmental AttitudesEnvironmental EconomicsConsumer ChoiceEnergy ConservationEnergy IncentivesEnergy PricingStated Preference MethodsWillingness To PayConsumer Energy BehaviorDrivers Of Green PurchasingEnergy Options PricingGreen Purchase BehaviorGreen Purchase Decision MakingGreen Purchasing AttitudesSocietal Willingness-to-pay
To find out if consumers are willing to pay a surcharge for "green energy," the Alabama Department of Agriculture and Industries hosted consumer focus groups at four locations in Alabama. Results showed that consumers were willing to pay a premium in line with the costs, but that most did not have much prior information about green energy options.
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Robert Κ. Merton, Patricia L. Kendall · American Journal of Sociology · 1946 · 1.2K citations