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Why people keep coming back to Facebook: Explaining and predicting continuance participation from an extended theory of planned behaviour perspective

Behaviour PerspectiveBehavioral SciencesSocial MediaContinuance ParticipationBehavioral Decision MakingInteractive MarketingOnline CommunityMotivationConsumer ResearchManagementProblematic Social Medium UseSocial InfluenceExtended TheoryApplied Social PsychologyCustomer ParticipationMarketingConsumer EngagementSocial Sciences