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Using social cognitive theory to explain consumers' behavioral intentions in response to direct-to-consumer prescription drug advertising

MarketingBehavioral SciencesBehavioral Decision MakingBehavioral IntentionsConsumer StudyManagementConsumer ResearchSocial MarketingConsumer AttitudeConsumer BehaviorSocial Cognitive TheoryPublic HealthAdvertisingPersuasionPsychologyAttitude Theory