Agribusiness · 1996 · 60 citations · 0 references
BusinessMarketingMarketing ManagementBrand ManagementFood Culture StudiesInternational MarketingFood Marketing EconomicsGlobal BrandingInternational BrandingInternational Food TradeInternational Market ResearchInternational Marketing StrategyConsumer Behavior AnalysisCountry-of-origin AdaptationCountry-of-origin AssociationsCountry-of-origin ImageCountry-of-origin LabellingCross-border Food MarketingGlobalization Of Food ConsumptionResearch Agenda Setting
Consumers worldwide have increasing access to a wide variety of food products from other countries. The significance of product-country images in influencing consumer behavior is likely to increase in the future. An understanding of the role of product-country images for food products would aid in the formulation of global marketing strategies. This article provides a review of country of origin literature dealing with food products and a research agenda for agribusiness researchers. © 1996 John Wiley & Sons, Inc.