Publication | Open Access

Impact of direct-to-consumer advertising for hereditary breast cancer testing on genetic services at a managed care organization: A naturally-occurring experiment

Family MedicineAdvertisingGenetic ServicesHealth CommunicationTargeted AdvertisingManagementConsumer ResearchOnline AdvertisingGenetic CounselingMedicineMarketingCare OrganizationHereditary Breast CancerPublic Health GeneticsConsumer Health