The transsituational influence of social norms.

Studies in Ethnomethodology.

Anthony F. C. Wallace, Harold Garfinkel · American Sociological Review · 1968 · 12.6K citations

Social Sciences, Psychiatry, Psychology +14

A focus theory of normative conduct: Recycling the concept of norms to reduce littering in public places.

Robert B. Cialdini, Raymond R. Reno, Carl A. Kallgren · Journal of Personality and Social Psychology · 1990 · 5.6K citations

Social Sciences, Psychology, Social Psychology +12

The Psychology of Social Norms.

Frank H. Hankins, Muzafer Sherif · American Sociological Review · 1937 · 1.5K citations

Social Sciences, Psychology, Social Psychology +12

The Psychology of Social Norms

Martha Lou Lemmon, Muzafer Sherif · The American Journal of Psychology · 1938 · 1.3K citations

Social Sciences, Psychology, Social Psychology +11

Normative explanations of helping behavior: A critique, proposal, and empirical test

Shalom H. Schwartz · Journal of Experimental Social Psychology · 1973 · 759 citations

Social Sciences, Psychology, Social Psychology +14