Global differences in attributes of email usage

John Tang, Tara Matthews, Julian Cerruti, Stephen Dill, Eric Wilcox, Jerald Schoudt, Hernan Badenes

2009 · 17 citations · 14 references

Concepts

Abstract

Email usage data from users in a large enterprise were analyzed according to country and geographical regions to explore for differences. Data of 13,877 employees from 29 countries in a global technology company were analyzed. We found statistically significant differences in several attributes of email usage. Users in the U.S. tend to retain larger numbers of email messages while Latin American countries keep fewer messages. European countries tend to file more of their email into folders and Asian countries tend to do less so. These differences in filing behavior are not correlated with Hofstede's Uncertainty Avoidance Index. This research adds another dimension for studies of email usage which previously have not reported the geographical source of their data.

References

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