Gender Stereotypes and Attitudes Toward Women and Men

Abstract

Attitude theory is used to provide a conceptual analysis of how attitudes toward men and women relate to gender stereotypes. Consistent with this analysis, attitudes toward the sexes related positively to the evaluative meaning of the corresponding gender stereo-types. In addition, attitudes and stereotypes about women were extremely favorable - in fact, more favorable than those about men. The findings also demonstrated that the Attitudes Toward Women Scale assesses attitudes toward equal rights for women not attitudes toward women, and therefore did not relate to the evaluative meaning of subjects' stereotypes about women.