Corporate Communications An International Journal · 2002 · 67 citations · 26 references
BusinessStrategic ManagementStrategyBusiness StrategyCorporate StrategyLanguage PolicyCorporate CommunicationGlobal Corporate StrategyInternational Corporate StrategyInternationalization StrategyLanguage PlanningMultinational Enterprise StrategyCorporate Global StrategyGlobal Communication StrategyGlobal Market DevelopmentInternational Corporate CommunicationLanguage Policy PlanningMultinational Corporation StrategyMultinational Organization CommunicationSociopolitical Context
Businesses that operate globally bring together people from different cultures and traditions; educated through different learning processes; and who operate in different political systems, in regions with different levels of industrial development. Language affects the ability of multinational organizations to function in the global market. Yet, the need for corporate language policies has not been adequately recognized in both the strategic management literature and communications literature. In this paper, we discuss some of the emergent conditions that necessitate corporate foregrounding of language in the formulation of business strategies. We also examine some of the critical factors that would define the development of a corporate language policy in a globalized market, drawing upon insights from traditional language planning in the sociopolitical context of community and nation building.
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