Utilizing GQM+Strategies for business value analysis

Business value analysis (BVA) quantifies the factors that provide value and cost to an organization. It aims at capturing value, controlling risks, and capitalizing on opportunities. GQM+Strategies is an approach designed to aid in the definition and alignment of business goals, strategies, and an integrated measurement program at all levels in the organization. In this paper we describe how to perform business value analysis (BVA) using the GQM+Strategies approach. The integration of these two approaches provides a coupling of cost-benefit and risk analysis (value goals) with operationally measurable business goals and supports the evaluation of business goal success and the effectiveness of the chosen strategies. An application of the combined approach is provided to illustrate the feasibility of the proposed method. It deals with the business goal of modernizing the product for the evolving market.