Publication | Closed Access

R.L. Keeney, H. Raiffa: Decisions with multiple objectives–preferences and value tradeoffs, Cambridge University Press, Cambridge & New York, 1993, 569 pages, ISBN 0-521-44185-4 (hardback), 0-521-43883-7 (paperback)

MarketingValue TradeoffsEconomicsUtility TheoryChoice ModelBehavioral Decision MakingDecision-makingTrade-off AnalysisChoice TheoryValue TheoryBusinessManagementDecision AnalysisH. RaiffaNew YorkDecision ScienceDecision TheoryBehavioral Economics