SSB utility theory and decision-making under uncertainty

Prospect Theory: An Analysis of Decision under Risk

Daniel Kahneman, Amos Tversky · Econometrica · 1979 · 47K citations

Business, Decision Sciences, Insurance +17

Risk, Ambiguity, and the Savage Axioms

Daniel Ellsberg · The Quarterly Journal of Economics · 1961 · 7.9K citations

Business, Mathematics, Philosophy +12

The Theory of Games and Economic Behavior

R. Wes Harrison, John von Neumann, Oskar Morgenstern · Journal of Farm Economics · 1945 · 5.3K citations

Social Sciences, Economics, Behavioral Economics +11

Regret Theory: An Alternative Theory of Rational Choice Under Uncertainty

Graham Loomes, Robert Sugden · The Economic Journal · 1982 · 4K citations

Business, Decision Sciences, Economics +13

Regret in Decision Making under Uncertainty

David E. Bell · Operations Research · 1982 · 3K citations

Business, Decision Sciences, Economics +14